In a move to boost tourism and enhance the city's image, Fort Portal City Council has appointed Tooro Chief Prince Omujwera Charles Kamurasi as its tourism influencer. The appointment was announced during a council meeting held at the Botanical Gardens, where the two parties signed a Memorandum of Understanding (MoU).
Role and Responsibilities
Under the agreement, Prince Kamurasi will promote and develop tourism in Fort Portal through social media platforms and by spearheading monthly city cleaning exercises. His duties will include showcasing the city's attractions to a wider audience online and mobilizing residents for regular clean-up activities to maintain a pristine environment.
Financial Terms
The MoU stipulates that Kamurasi will receive a payment of Shs15 million annually for his services. This investment reflects the city council's commitment to leveraging influential figures to drive tourism growth and community engagement.
Community Impact
Kamurasi's role extends beyond promotion; he is expected to foster a sense of pride among residents through the monthly cleaning exercises. These activities aim to keep Fort Portal clean and attractive, enhancing the experience for visitors and locals alike.
The appointment is seen as a strategic step to position Fort Portal as a top tourism destination in Uganda, combining digital outreach with hands-on community involvement.
