Uganda Eyes China's Coffee Boom at Shanghai Import Expo

China's growing taste for coffee and other quality goods is opening doors for Ugandan businesses eager to tap into the vast Chinese market. At the ninth China International Import Expo (CIIE) in Shanghai, ten Ugandan companies are presenting their products, seeking buyers, partnerships, and avenues to expand exports.

A Thirst for Coffee

Shen Shiwei, a journalist and anchor at CGTN Digital and founder of The China Briefing newsletter, believes Uganda's coffee industry is particularly well positioned to benefit from China's rising coffee consumption, especially given the popularity of Robusta coffee. He notes that Ugandan businesses can strengthen their presence through partnerships with Chinese companies, collective participation in trade exhibitions, and stronger product branding.

Shen also emphasizes the importance of digital platforms, particularly short videos, in reaching China's younger consumers and building awareness of Ugandan products.

Beyond Coffee

Other Ugandan products such as honey, fish, tea, spices, herbs, and processed agricultural produce also hold potential in the Chinese market. These opportunities are further enhanced by China's implementation of zero-tariff treatment for eligible imports from 53 African countries, including Uganda, offering greater market access for African exporters.

Trade Imbalance

However, the opportunity comes against the backdrop of an uneven trade relationship. Bilateral trade between Uganda and China reached approximately $2.1 billion in 2025, but Uganda's exports to China accounted for just $118.52 million, compared to approximately $1.96 billion in Chinese exports to Uganda.

For Ugandan businesses, according to Shen, the challenge is to turn this market access into sustained export growth through quality products, consistent supply, stronger branding, and lasting commercial partnerships.

He says this year's CIIE theme, New Era, Shared Future, reflects China's growing focus on imports and stronger trade relationships with countries such as Uganda, creating opportunities for both sides to benefit from increased trade.