Dr Barbara Ofwono, the founder of Victorious Schools, is set to challenge entrepreneurs to rethink how they establish, manage and grow businesses into sustainable, generational enterprises. With over 1,500 people expected at the Pakasa Forum 2026, Ofwono will be the keynote speaker at the event taking place on November 21 at the Enterprise Uganda Business Development Centre of Excellence in Butabika, Kampala. The forum, organised by Vision Group and hosted by Enterprise Uganda, is the climax of activities marking Global Entrepreneurship Week. Entrance is free.

Drawing from nearly three decades of experience

Ofwono, who will draw from her nearly three decades of entrepreneurial experience, will highlight the importance of business knowledge, mentorship, networking, continuous learning and strategic planning. She addressed journalists yesterday at Vision Group headquarters along 1st Street, Industrial Area, where she shared insights from her journey.

She believes that many businesses fail because entrepreneurs venture into business without adequate research, understanding of their markets or knowledge of the problems they intend to solve. "Entrepreneurship is a beautiful journey which has to be prepared for. It's not an accidental journey. An entrepreneur needs to generate information on their area of investment. Who needs your services or products? What problem are you solving? These are some of the questions you need to answer before venturing out," she said.

The power of collaboration and networks

Ofwono argues that entrepreneurs must embrace collaboration and networks, explaining that interacting with people who have successfully established businesses provides practical lessons that cannot be acquired through theory alone. She emphasizes that mentorship and networking are crucial for growth and sustainability.

The Pakasa Forum is expected to bring together entrepreneurs from various sectors to share knowledge and experiences. With Ofwono's keynote address, participants are likely to gain valuable insights into building businesses that last for generations.

As the countdown to the forum begins, entrepreneurs are encouraged to attend and take advantage of this free event to learn from one of Uganda's most experienced business leaders.