Event Organisers, Vision Group Hold Fruitful Talks on Advertising

As the festive season draws near, event organisers from across Uganda met with Vision Group management on Thursday to express their appreciation for the media company's ongoing partnership and to request discounted advertising rates. The meeting, held at Vision Group's headquarters in the Industrial Area, Kampala, was led by Abbey Musinguzi, popularly known as Abtex of Abtex Promotions, and included Juma Balunywa of Juma Promotions, Moses Lubuulwa of Luba Events, and several other organisers.

Promoters Seek Better Advertising Deals

Speaking on behalf of the promoters, Balunywa thanked Vision Group for its longstanding relationship with the events industry. However, he highlighted the financial challenges facing the sector, noting that the cost of organising concerts and other shows is rising while revenue from ticket sales remains low. He also pointed out that musicians are increasingly demanding higher fees, further straining organisers' budgets.

Balunywa emphasised that organisers continue to value Bukedde TV for its strong viewership, describing it as the country's most-watched television station, which explains their willingness to invest heavily in advertising on the platform. He appealed to Vision Group to review its advertising packages and offer additional value to clients who pay for promotional services. "We request that our events receive wider publicity through Vision Group's other platforms like its websites, newspapers and billboards, in addition to television advertising," he said.

Lubuulwa also thanked Vision Group management for the opportunity to discuss their concerns and urged fellow event organisers to continue engaging Bukedde TV, saying the meeting had produced positive outcomes.

Vision Group Pledges Continued Support

In response, Moses Ateng, the company's television manager, assured the organisers that the relationship between Vision Group and the events industry would continue to grow stronger, noting that the company understands the challenges they face. He highlighted Vision Group's wide range of advertising platforms, which extend beyond television, newspapers and radio to include digital platforms, billboards and mobile advertising vehicles.

Hope Nuwagaba, Head of Sales, also thanked the organisers for their continued support of Vision Group, saying their visit and appreciation had given the company a reason to celebrate and feel valued. The organisers received gift hampers as a token of appreciation.

The meeting was attended by other Vision Group officials, including Richard Kayiira (Bukedde's multimedia platforms manager), Rose Kigongo Ssemwanga (Bukedde TV1 manager), Lorraine Tukahirwa (Head of Marketing and Communications), and Harriet Mpora (Sales Manager), among others.